#SECOND LIFE RESALE FREE#

Last year, the site began piloting the Farfetch Second Life program in the UK and Europe. When designers re-introduce past styles in their collections (à la the Dior saddle bag or the Fendi baguette) Farfetch has seen increased demand for the pre-owned versions of those items. Belloli found that “resale is an area of increasing interest for our customers,” and he notes that the pre-owned luxury market is predicted to hit $64 billion within the next five years. Its latest project, Farfetch Second Life, promises to further dissolve the barrier between luxury and resale. We’ve already reinvented the way people shop and we can do more through different means.A street-style image promoting the Farfetch Second Life project jonathan paciullo We need to change the business model that fashion is based on and again, Farfetch is in an amazing position to drive change. We teamed up with start-up Good on You to rate products and brands across three areas: environmental, social and animal welfare. Part of that is our Positively Conscious offering, which launched for Earth Day. We can help drive transparency between consumers and brands by offering better information to encourage people to buy more consciously. We’re in a unique position to try and solve that for our customers because of our model and the fact we have great brand depth. Sustainability is becoming much more of a marker of what good fashion is, particularly in luxury, but it can be really hard for consumers to know what sustainability means from a product perspective.

Where have you focused your sustainability efforts so far? The more we can align what we’re doing to work more sustainability with the growth of Farfetch, the better. I’m very clear that we should be building sustainability into the way that Farfetch operates as a business, so looking for the commercial opportunities that sustainability offers, not just having sustainability off to one side of the business as a nice CSR effort. Farfetch comes from a mixture of fashion and technology with a mission to reinvent the way that fashion operates – and that’s perfect when it comes to applying sustainability. We’re at the start of that journey, so we spent a lot of last year thinking about the key things we should be working on. There’s a clearly a problem when it comes to sustainability within this industry and a clear recognition that we need to do more. There are so many different things we can do. I joined the business about a year ago from Kimberly-Clark – I was excited to join back then, and I’ve only become more excited about the opportunities for sustainability within Farfetch. Why is Farfetch focusing on sustainability? The initiative focuses on three key areas: creating new business models that keep clothes in use, ensuring clothes are made from safe and renewable inputs and recycling clothes.įive minutes: Tom Berry, Farfetch’s global director of sustainable business A luxury re-sale programme like Farfetch Second Life allows us to enter this market and test the demand of Farfetch customers for this kind of service.”įarfetch has also joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative, which seeks to drive collaboration between stakeholders to create a greener fashion industry. Like the online luxury market, the pre-owned luxury market is growing rapidly, and is likely to double in size to reach $51bn over the next five years. Resale is an area of increasing interest for our customers. Giorgio Belloli, chief commercial and sustainability officer at Farfetch, said: “Luxury fashion is increasingly aligned with sustainable fashion.

#SECOND LIFE RESALE FREE#

If accepted, a free courier collects the item and Farfetch adds credits to the customer’s account. The partner will then propose a price within two business days. Users will submit information and photographs of the bags they are selling, which will be reviewed by Farfetch’s partner. The retailer has worked with vintage accessory and apparel curator Upteam, previously part of its Dream Assembly technology accelerator programme, on the resale pilot.

Farfetch Second Life will allow customers to trade “pre-loved” luxury bags in exchange for credits that can be used on future Farfetch purchases.

Second life resale